Instagram has just introduced a new policy where under 18s will be blocked from seeing posts promoting ‘get thin quick’ products or cosmetic procedures. In addition, Instagram will also sometimes remove content like this aimed at younger teens with an incentive to buy or price attached. This new policy will also take effect on Facebook.
Instagram has a lot of influencers who keep promoting diet teas, supplements and weight loss surgery. This has raised concerns over the negative effects that such kind of messaging has on easily influenced young people.
The move has been a long time coming, helped in part by Jameela Jamil. As a body positive advocate, The Good Place actress has been very vocal both online and offline about some of the weight loss products promoted by influencers that may be harmful to buyers. In addition, she has publicly criticized celebrities like the Kardashians and Cardi B for promoting detox teas that don’t work.
In 2018, she started the ‘I Weigh’ campaign on Instagram that aims to correct the negative body image issues that Instagram influencers, and social media as a whole, cause people to have. Jameela has been working with Instagram for more than a year on this new policy that aims to make it a positive place for everyone.
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THIS IS HUGE NEWS. @i_weigh are changing the world together. After a bunch of shouting, screaming, and petitioning… we have managed to get the attention of the people at the top, and they have heard us and want to protect us. And this is just the beginning of our efforts. As of now, if you’re under 18, you will no longer be exposed to any diet/detox products, and for all other ages; all fad products that have bogus, unrealistic claims will be taken down and easy to report. I’ve been working with Instagram all year towards this, who were amazing to deal with, and they expressed that they passionately care about creating a safer space for us all online. This happened so much faster than I expected and I’m so proud and happy and relieved. WELL DONE to the many people who have been working towards this huge change. This is a mass effort. This is an extraordinary win that is going to make a big difference. Influencers have to be more responsible. ❤️
Over the next few weeks, users will get a chance to report any Instagram post that they feel violates this policy. This will then be reviewed and appropriate action taken. This is believed to be ‘a positive step in protecting people on Instagram’, according to the official press release.
Featured Image Courtesy: TNW