Kylie Jenner is the youngest self-made billionaire ever, and it’s not hard to see why. Just days after a video of her ‘singing’ Rise and Shine went viral, she had filed to trademark the phrase, and Twitter users are coming for her neck.
— ✌🏼Poppy✌🏼 (@x_poppym) October 19, 2019
So, in case you’ve been living under a rock for the past few days, you’ve probably come across this viral video. It all started with Kylie Jenner giving a YouTube tour of her office. At some point she entered a room where her daughter Stormi was sleeping. That’s when she sang Rise and Shine to wake her up.
— Lexi (@LexiNajera) October 19, 2019
The less than 10 seconds clip went viral almost immediately, with more than 1 billion views on TikTok alone. Other celebrities like Lizzo, Ariana Grande and Miley Cyrus also made their own covers of the same. Twitter users were also very quick to turn it into a meme and have fun.
— H:YA (@makeithaze) October 17, 2019
— Swans 🦢 (@Kyle_Swans) October 18, 2019
— Theja (@love_theja) October 18, 2019
In addition, Kylie Jenner’s team also designed two hoodies with “riiise and shiiinnee” and Kylie’s face surrounded by a sun on the front. They were being sold at $65 and are already sold out.
With the trademark application, Kylie Jenner hopes to be able to use the phrase ‘Rise and Shine’ exclusively, as well as get paid if others want to use it. If granted, she’ll be able to use it on products like “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, and undergarments as well as cosmetics.”
Twitter users were really against this move, terming it as very exploitative to try and trademark such a general phrase. Moreover, many saw it as just another case of the rich getting richer.
Kylie Jenner: “Riiisee and Shiiinee”
— Teal Barber (@tealbarber) October 22, 2019
— Thomas Sullivan (@TomSullBoston) October 23, 2019
📸 sourinotsouriii pic.twitter.com/mYYwafHugE
— I SAW IT FIRST (@isawitfirst) October 23, 2019
Regardless, we can’t wait to see what the courts decide on this matter.
Featured Image Courtesy: People